This is a taboo topic and IMO something not enough people are talking about. If you want to be a leading service provider, mentor or coach, you have to be ASPIRATIONAL and ICONIC. Aspirational doesn’t have to mean you’re getting private jets and traveling all over the world. But, if people are going to hire you or buy from you, you have to have something they want, whether that be your lifestyle, freedom, health, relationship, confidence or talent.
Being Iconic is so much deeper than materialism. It’s about who you’re showing up as BTS. If your clients seeing the BTS would cause them to change their mind in terms of hiring you, then you need to be changing something. Perhaps your clients might look BTS and see how you spoke to yourself, your daily habits, what you do at the weekends and it might put them off hiring you. This could look like you not looking after yourself, not prioritising your health, not exercising, being a shitty partner, going out and getting fucked up at the weekends or frivolously spending all your money.
If you want to make it big time in this industry, you have to be someone that people ASPIRE to be. If you’re still playing in good girl energy and not showing up as if you’re ICONIC, people aren’t going to hire you. They’ll hire someone else who probably has less experience but they are more confident than you and 10x better at marketing themselves.
So, what do you do? How do you become iconic?
Audit your BTS
It’s a classic example – the wheel of life. Where are the areas of your life that you’d feel a little bit embarrassed about people seeing? For me, it was my health last year. I was working loads and not at my best. I started working with an amazing health coach who (following a mineral test) showed me that I was running on cortisol. This was a wake up call. I didn’t want to show up for my clients knowing that I wasn’t prioritisng after my health. So check yourself. Are you showing up a certain way on socials, but BTS you’re the complete opposite? Take action to plug this gap. Because as soon as somebody joins your world, they’ll see the truth.
Work on yourself
If you want to be ICONIC, create big things with your business and make a huge impact that will last decades – you’ve got to be the change that you want to see. You’ve got to work on yourself first. How can you be iconic? How can clear up all the shit BTS? How can you speak to yourself in a kinder way? When you start to do this, you’ll naturally step out the friend zone and into the aspirational mentor zone. When I talk about being an ‘aspirational mentor’, this isn’t about putting yourself on a pedestal. It’s about being the best you can be and being able to celebrate all the incredible things you’ve done so that you can inspire others to do the same.
If you’re not iconic, you’re not going to stand out or be noticed. The difference between bestie energy and iconic energy, is someone going on your feed and saying “oh she looks nice” vs “holy shit she’s blown my mind, who is this women”. How do you want people to feel when they land on your page and in your energy?
Your clients don’t want another watered down entrepreneur. How can you take up space? Audit your Instagram, emails, interactions. Where are you showing up in good girl energy, playing small and being overly apologetic? Some of you might be running so on auto pilot that you’re not seeing it. It’s not enough to post consistent content. It has to be fucking good. Or people won’t care what you’ve got to say. If you want to make money and create impact, you have to take action.
Nobody became iconic without making moves.
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