Pay attention, because this has the power to change your life, if you choose to take the required action. So listen when I tell you – modest entrepreneurs are getting left behind. Playing it small is something I know a lot of female entrepreneurs are struggling with; with the feeling of needing to be modest/ needing to fit in/ not be too much/ fade into the background… because it feels safe.
When you first start your business, everything feels uncomfortable, new and intimidating. Typically happens in your first few years of business from a marketing and branding perspective is that you create good girl content (aka, not wanting to stand out online, putting copy in small font and muted colours, anything that isn’t you shouting what you do from the fucking rooftops).
To preface, I don’t want you to feel bad about living in a good girl persona. We’ve been conditioned to be good girls, to not take up too much space, to be agreeable and to think about everyone else before ourselves. But what I do want you to know is, modest entrepreneurs are getting left behind.
So it’s time to start presenting yourself as confident online:
Get clear on your USP, why someone should work with you and what your edge is
Take a look at your products and testimonials and get SO EXCITED about the transformations that you offer. Lean into this energy. When YOU feel excited about the incredible impact that you’re having on the world – people are going to listen.
Courageously step forward and lead with confidence. You are going to get so much further than if you keep yourself small and stay in that good girl energy. You have the power to do the inner work and feel confident so that you no longer feel scared about being rejected or judged. When you release that fear, THAT is when you become unstoppable. When you can fail 100 times and it doesn’t matter because your confidence is SO unshakeable, it’s liberating. When you’re in this place where you no longer feel afraid, THAT is when you start creating your best work, doing things differently and making big bold moves.
Look at your inner narrative. What are you saying to yourself on a day to day basis that might be holding you back? Get all of those things down. This becomes your to do list. When you start writing it down, you start realising how harsh you’re being to yourself and you can begin to challenge yourself. Don’t over glamourise healing. Healing is just about challenging the thoughts you have about yourself and choosing a different way.
Focus on you and focus on your business. Start to look at your branding and how you’re showing up and communicating in your business. Audit your Instagram! Pull up a Google doc and expand on these journal prompts:
How am I talking to myself?
What am I afraid of?
How am I showing up online?
Where am I being modest?
Where can I play bigger?
Answer these questions, spot your own gaps and take action.
Your business and life will change.
LET’S WORK TOGETHER!
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