What To Do If Your Launch Flops
Today I am diving into 4 themes and reasons why your launches could be going wrong.
Before I dive in, I want to make it REALLY clear that launching takes an unshakeable mindset, especially if your business is a service based business and a personal brand, rather than a product based business.
Remember, the results of your launch is not an extension of your self worth or how good you are at your job.
So, stop making things personal, it’s a business. You have to learn how to remove your ego from your business.
Focus your energy on creating an unshakeable mindset. No launch strategy is going to save you if YOU don’t believe you are worthy of being paid for the problem you are solving for people.
Let’s dive in…
There are 4 different things that could be going wrong. To really take advantage of this advice, grab your journal and a pen, or open up a fresh doc and answer these questions to help you dissect WHY your latest launch has flopped, or is flopping…
- Is it an audience problem?
Are you targeting an audience that doesn’t have any money?
Have you misunderstood the problem you are solving?
Does your audience feel their problem is great enough that they want to pay for it?
Are you reaching your audience?
Are you targeting people that are struggling?
Are you targeting the wrong audience?
Are you targeting an audience who don’t believe in the value of investing in themselves?
- Is it a messaging problem?
Do the people you’re targeting know that they have a problem to solve?
Do they know you’re the person to solve their problem?
Do they know how you would solve their problem?
Are you offering to solve their problem in a way that they want (e.g. 1:1 vs. group)?
Do they see the value in what you’re offering?
- Is it a strategy problem?
Are you trying to scale before you’ve built a hot audience of clients ready to buy from you?
Have you chosen the right launch event to bring the right people in, to convert them to a higher priced offering?
Are you targeting your audience on the right platform?
- Is it a confidence problem?
Are you giving up too early?
Are you allowing your launch strategy to take into account all the different types of buyers?
What is your energy and confidence like behind your launch?
Is there an air of desperation behind your launch?
If you’re ready to nail your next launch, check out the IDGAF syllabus.
If you know you have more to give in your business and you’re ready for that next level of unshakable confidence, book in for your free discovery call now.
