Today we are talking about the 3 pillars to create an industry leading business. The reason why I say industry leading, is because you can create a business without these 3 pillars, but there is a difference between good and GREAT.
I believe that you’re not here to create an average business or make a couple of grand a month. You’re here to create an amazing life for yourself. Am I right?! You want to be flying business class, going on amazing holidays, to have freedom in your day to join a boujee co-working space surrounded by likeminded people, creating incredible friendships that fulfil you, working with amazing clients that literally blow your mind with how creative, epic and driven they are. If you want to create a business that gets you to this reality, there are 3 pillars and all must work in synchronicity….
Pillar 1 – let’s fucking go confidence:
It’s really important that you are putting just as much work into your mindset and confidence as you are into your strategy. If you’re focusing all on your strategy without addressing the gaps in your mindset, energy leaks, the things that are holding you back, your anxiety, your nervous system… then you could have the best fucking strategy in the world but it’s not going to work.
For example, investing in a biz coach that tells you exactly how to make you 6 figures, meanwhile you’re looking at what your competitors are doing, you’re copying your peers, you don’t feel comfortable going live, networking or charging the right amount for your services. There is so much noise in the online space that you have to be crystal clear and confident in who you are, what you are here to do and what makes you completely unique.
Pillar 2 – fierce AF content:
You could be the most confident person in the room, but if you don’t know how to create fierce AF content that gets people to stop in their tracks, read your content and screenshot it… then you’re not going to create an industry leading business. You need to learn how to talk to your audience and snap them into action. You need to learn how to stand out. There’s no point copying other people and expecting it to work for you. My version of fierce AF content will look totally different to yours. It’s all about the energy behind it. If you’re seeing content as a necessary evil, your audience is going to be bored and unenthused with your content. You’ve got to fall in love with your content creation.
Pillar 3 – seamless cash strategies:
This is the part of business that people spend a lot of time in but actually don’t do very well. Seamless cash strategies is about being able to convert your audience. For example, having a slick discovery call or onboarding process and maximising your product suite. You need to think about your business strategically, not as products in isolation. Remember, your ideal client is staying with you and buying all your products.
This isn’t about faking it till you make it or winging it. If you focus on these 3 pillars and nail all 3, you have the foundations to create an industry leading business.
If you’re ready to sky rocket your sales and visibility through Fierce AF content, lets fucking go confidence and seamless strategies, check out the IDGAF syllabus.
If you know you have more to give in your business and you’re ready for that next level of unshakable confidence, book in for your free discovery call now.
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© 2020 Jenna O'Keefe
I help ambitious women unearth their limiting beliefs and step into their power.