This is my 1 year anniversary of running my business full time! In light of this, today I am sharing 3 things I’d do differently if I started my biz again. Hindsight is 20/20 and I’m here to share my lessons with you in the hope it helps you in your business.
1. Step into that main character energy STRAIGHT AWAY:
I left a LOT of money on the table because I spent too much bigging everyone else up whilst I hid in the shadows. This is supporter actress energy.
If you are constantly cheering everyone else on, but you’re not getting visible in you business, you’re not putting yourself out there and you’re not screaming your offers and products from the rooftops – you’re leaving money on the table.
The solution? Create unapologetic energy sooner:
1. Show your face.
2. Be brave.
3. Own your personality.
4. Amplify your edge.
5. Make yourself unforgettable.
The women in your spaces should be refreshing your feed wanting to know what you’re doing next. If you’re facing fear, ask yourself: what would your future self do? The future bad-ass, boss-bitch version of you. And then go ahead and DO IT.
2. Set your boundaries straight away:
I wish I’d stepped out of people pleasing sooner. I used to sign clients who didn’t really value my work. They didn’t value personal development. So because they didn’t value this, they didn’t put the work in. I had sloppy boundaries and was in this ‘good girl energy’. I used to let people miss payments, cancel sessions, not do their homework. Setting strong boundaries from the get go. This extends to your personal life too. E.g. telling yourself you don’t have time to go to the gym. Even though it doesn’t directly relate to your biz, your boundaries and how you show up as a leader is SO IMPORTANT.
3. Work on your money mindset around charging high ticket for high value products:
When I first set my prices, I used to look at my competitors and then put myself somewhere in the middle. You need to set your prices based on how qualified you are. Don’t be modest. Be aware of the average price, but be honest about where to place yourself. I wish I knew sooner that it was a good thing to be the most expensive in your field. People want to spend money to solve the challenges they have. There is science to back this up. In blind taste tests, it’s been proven that if you give someone the same product (in this instance, a glass of wine) and you tell them one is from Aldi and one is from Majestic, they perceive the quality of the Majestic wine to be the best. The point is, when you’re confident in the quality of your product and when the price stings a little for the client, they show up, do the work and get results.
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